After working in the car rental industry for several years, she spotted a problem. Car rental companies did not allow customers to compare car hire prices. Subsequently, she set out to solve this problem. Her name is Nour Drissi. In our entrepreneur spotlight this week, we tell you everything you need to know about her entrepreneurial journey.
Nour Drissi is a Moroccan entrepreneur and the founder of Loue1voiture, an online car rental platform. She is an alumna of a French business school. The idea of creating Loue1voiture came from a real market opportunity that Drissi seized. During her previous job as an e-marketing manager, Nour was able to manage advertising campaigns for several car rental companies in Morocco.
She noted the good return on investment that car rental companies realized and the opportunities offered by the internet. Most importantly, she observed that these companies lacked transparency and customers could not accurately compare prices. This realization led her to think about establishing a platform that would allow car hire clients to compare prices from different companies.