He is a Dutch national who has been at the helm of 5 different companies. He has previously held the positions of managing director & non-independent executive director at HEINEKEN Malaysia Bhd, General Manager for Sirocco (JV HEINEKEN and Emirates for the Gulf Region), General Manager Brau Union International (HEINEKEN Exports for Central and Eastern Europe), country manager HEINEKEN Puerto Rico, senior brand manager at Vrumona (HEINEKEN Netherlands Soft Drinks Operation), HEINEKEN export manager central & Eastern Europe and Sales Manager at Heineken Deutschland GmbH.
Essaadi has also been a member of the Governing Council at Confederation of Malaysian Brewers Bhd.